by Irina Balyurko | Jun 1, 2023 | Uncategorized
CPG brands are now experiencing challenges on a number of fronts: looming recession, inflation, tightening of funding. As if it’s not hard as is to be a CPG brand! We wanted to share this (almost) mid year observations to help you maximize Amazon channel for...
by Irina Balyurko | Mar 22, 2023 | Uncategorized
Most direct to consumer food and beverage brands consider Amazon a strategic channel for growth and brand awareness. While meta principles of how to grow profitably on Amazon are universal across categories, there are a lot of nuances for food and beverage products...
by Irina Balyurko | Feb 9, 2023 | Uncategorized
We don’t like to do predictions, because let’s be honest, they are accurate only to the point of the predictor’s ability to see trends and some amount of happenstance. But we do our best to combine insights of working with thousands of clients through...
by Irina Balyurko | Dec 20, 2022 | Uncategorized
Selling on Amazon is never boring. Or easy. Or, automated (in spite of some YouTube videos say). And this year has not been an exception. Our team stepped back and looked through the whole year through the lens of these questions: What has better on Amazon? What...
by Irina Balyurko | Jun 7, 2022 | Uncategorized
When it comes to Amazon, there are 2 ways to sell direct: A brand owner run, control, and manage its presence on Amazon marketplace via 3P (Seller Central). This means, of course, sales revenue also goes directly to the brand A distributor or a reseller represents the...
by Irina Balyurko | Jun 3, 2022 | Uncategorized
‘Why are our sales on Amazon dropping’ is a dreaded question that comes up sooner or later for any seller on Amazon. Often drop of revenue can be explained by out of stock, seasonality, or turning down advertising scenarios. But when those reasons are...
