by Irina Balyurko | Nov 23, 2023 | Uncategorized
In this edition I share thoughts for founders and decision makers about planning, budgeting, and prioritizing Amazon within your business. I suspect your main goal is for you to grow profitably on Amazon. And to do that it’s more about overlaying principles of...
by Irina Balyurko | Nov 14, 2023 | Uncategorized
In Part I we talked about contrarian truths – assumptions and beliefs check that I suggest to do as the baseline for 2024 planning of goals, budgets, resourcing for your brand’s Amazon channel. In Part II we will talk through 7 trends we see as emerge in...
by Irina Balyurko | Nov 3, 2023 | Uncategorized
Because many of you start thinking and planning for 2024, we want to share 3 part series for Food and Beverages category under the theme of how to win on Amazon in 2024. A lot has changed in the last 12-18 months, both in macroeconomic environment, and also on Amazon....
by Irina Balyurko | Jun 1, 2023 | Uncategorized
CPG brands are now experiencing challenges on a number of fronts: looming recession, inflation, tightening of funding. As if it’s not hard as is to be a CPG brand! We wanted to share this (almost) mid year observations to help you maximize Amazon channel for...
by Irina Balyurko | Mar 22, 2023 | Uncategorized
Most direct to consumer food and beverage brands consider Amazon a strategic channel for growth and brand awareness. While meta principles of how to grow profitably on Amazon are universal across categories, there are a lot of nuances for food and beverage products...
by Irina Balyurko | Feb 9, 2023 | Uncategorized
We don’t like to do predictions, because let’s be honest, they are accurate only to the point of the predictor’s ability to see trends and some amount of happenstance. But we do our best to combine insights of working with thousands of clients through...
