When other Amazon agencies shy away from perishable products we seek out brands that traditionally are not born for e-commerce. Why? Because it’s a huge opportunity at the cusp of eruption. It’s impact, it’s growth. According to Food Navigator USA, in 2018 half of $3 bln sold in groceries on Amazon were perishable products. We […]

  Last week my business partner Megan spent few days at Amazon HQ in Seattle. Apart from exciting things, like visiting the Spheres (look it up!) she learned what will work in Amazon 2020, and what is Amazon itself is doubling down on. Here are some valuable takeaways to share with you. Amazon biggest investment […]

There is a lot of good advice on Q4 on Amazon. I don’t want to repeat it. What I am going to do is share with you what I do NOT see in all that advice out there, but what I know to be true after years of Q4 on Amazon. Truth 1: Q4 does […]

Definition of cadence (Merriam-Webster) rhythmic sequence or flow of sounds in language (/the grand cadence of his poetry the beat, time, or measure of rhythmical motion or activity (// steady cadence of drums) Even if you don’t know much about music structure you are familiar with cadences – they exist in every kind of Western […]

The largest ecommerce platform in the world, Amazon, allows scale and reach that is hard for any other channel to compete with. And while Amazon has been gaining immense strength, retail has been losing in overall retail sales:   It’s clear that Amazon has become a behemoth to capitalize on. But growing on Amazon can […]

Last week I read an interesting thing: a concept used by U.S Navy SEALs called Front Sight Focus. When pursuing a target (for example, aiming at a terrorist) front-sight focus means focusing intently at the front of their weapons after lining it up with a target. You are aware of your surroundings, but all of […]

A virtuoso violinist, Paganini, was known to push the limits of both technical and artistic abilities of violin performance, but he made some miraculous feats as well. One legend has it that once during a performance one string of Paganini’s violin broke (if you don’t know, violins have 4 strings). A moment later then another two […]

In February 2019 FTC brought it’s first case against an Amazon third party seller who was paying for fake reviews. Almost in every Amazon related conversation I have with brand owners product reviews come up. There is a lot of information floating out there about role that product reviews play in Amazon algorithm, some true, some not. Considering that […]

February brought winter storms, underwhelming Superbowl, and 30 ‘Happy Valentine’ cards waiting on my desk to be assembled for my son’s kindergarten class. Excitement all around. And just like Q1 brings tax related tortures, Amazon brings annual change in FBA fees this time of the year. 2019 fees changes will go into effect on February […]