Another interesting week in the world. Another interesting week in Amazon world. Straight to the point. Amazon announcements in the last week: Pausing removals (both auto and manual) for most Amazon marketplaces, in the company’s effort to focus on orders delivery and processing of essentials items because of the above, Amazon is waiving the April […]

As macro events unfold, we are monitoring impact to ecommerce, and specifically in Amazon world. What happened in Amazon world week of March 16th:   Amazon prioritizes FBA shipments for categories they consider essentials. As of now his is in effect through April 5th What categories are considered essentials: Baby Products Health & Household Beauty […]

When other Amazon agencies shy away from perishable products we seek out brands that traditionally are not born for e-commerce. Why? Because it’s a huge opportunity at the cusp of eruption. It’s impact, it’s growth. According to Food Navigator USA, in 2018 half of $3 bln sold in groceries on Amazon were perishable products. We […]

  Last week my business partner Megan spent few days at Amazon HQ in Seattle. Apart from exciting things, like visiting the Spheres (look it up!) she learned what will work in Amazon 2020, and what is Amazon itself is doubling down on. Here are some valuable takeaways to share with you. Amazon biggest investment […]

There is a lot of good advice on Q4 on Amazon. I don’t want to repeat it. What I am going to do is share with you what I do NOT see in all that advice out there, but what I know to be true after years of Q4 on Amazon. Truth 1: Q4 does […]

Definition of cadence (Merriam-Webster) rhythmic sequence or flow of sounds in language (/the grand cadence of his poetry the beat, time, or measure of rhythmical motion or activity (// steady cadence of drums) Even if you don’t know much about music structure you are familiar with cadences – they exist in every kind of Western […]

The largest ecommerce platform in the world, Amazon, allows scale and reach that is hard for any other channel to compete with. And while Amazon has been gaining immense strength, retail has been losing in overall retail sales:   It’s clear that Amazon has become a behemoth to capitalize on. But growing on Amazon can […]

Last week I read an interesting thing: a concept used by U.S Navy SEALs called Front Sight Focus. When pursuing a target (for example, aiming at a terrorist) front-sight focus means focusing intently at the front of their weapons after lining it up with a target. You are aware of your surroundings, but all of […]

A virtuoso violinist, Paganini, was known to push the limits of both technical and artistic abilities of violin performance, but he made some miraculous feats as well. One legend has it that once during a performance one string of Paganini’s violin broke (if you don’t know, violins have 4 strings). A moment later then another two […]