Resources
Summary of Amazon week for sellers – March 30th, 2020
Another interesting week in the world. Another interesting week in Amazon world. Straight to the point. Amazon announcements in the last week: Pausing removals (both auto and manual) for most Amazon marketplaces, in the company’s effort to focus on orders delivery and processing of essentials items because of the above, Amazon is waiving the April […]
Amazon and impact of COVID-19
As macro events unfold, we are monitoring impact to ecommerce, and specifically in Amazon world. What happened in Amazon world week of March 16th: Amazon prioritizes FBA shipments for categories they consider essentials. As of now his is in effect through April 5th What categories are considered essentials: Baby Products Health & Household Beauty […]
Unlocking Amazon for perishable brands
When other Amazon agencies shy away from perishable products we seek out brands that traditionally are not born for e-commerce. Why? Because it’s a huge opportunity at the cusp of eruption. It’s impact, it’s growth. According to Food Navigator USA, in 2018 half of $3 bln sold in groceries on Amazon were perishable products. We […]
Amazon HQ visit takeaways
Last week my business partner Megan spent few days at Amazon HQ in Seattle. Apart from exciting things, like visiting the Spheres (look it up!) she learned what will work in Amazon 2020, and what is Amazon itself is doubling down on. Here are some valuable takeaways to share with you. Amazon biggest investment […]
What others don’t tell you about Q4 on Amazon
There is a lot of good advice on Q4 on Amazon. I don’t want to repeat it. What I am going to do is share with you what I do NOT see in all that advice out there, but what I know to be true after years of Q4 on Amazon. Truth 1: Q4 does […]
Prime Day 2019 checklist
2019 Amazon Prime Day has just been announced to run on starting midnight PST/3 am EST Monday, July 15th until 11:59 pm PST/2:59 EST Wednesday, July 17h. That means two full days of blockbuster deals, and record sales. Amazon started Prime Day 5 years ago as a way to commemorate company’s 20th birthday (and to […]
Cadences of Amazon business
Definition of cadence (Merriam-Webster) rhythmic sequence or flow of sounds in language (/the grand cadence of his poetry the beat, time, or measure of rhythmical motion or activity (// steady cadence of drums) Even if you don’t know much about music structure you are familiar with cadences – they exist in every kind of Western […]
3 Secrets of Brands Successful on Amazon
The largest ecommerce platform in the world, Amazon, allows scale and reach that is hard for any other channel to compete with. And while Amazon has been gaining immense strength, retail has been losing in overall retail sales: It’s clear that Amazon has become a behemoth to capitalize on. But growing on Amazon can […]
Amazon and Front Sight Focus
Last week I read an interesting thing: a concept used by U.S Navy SEALs called Front Sight Focus. When pursuing a target (for example, aiming at a terrorist) front-sight focus means focusing intently at the front of their weapons after lining it up with a target. You are aware of your surroundings, but all of […]
Violin virtuoso, Amazon, and freedom of constraints
A virtuoso violinist, Paganini, was known to push the limits of both technical and artistic abilities of violin performance, but he made some miraculous feats as well. One legend has it that once during a performance one string of Paganini’s violin broke (if you don’t know, violins have 4 strings). A moment later then another two […]
THE TOP 5 MISTAKES BRANDS MAKE ON AMAZON
Are you losing sales on Amazon because of these mistakes?