In February 2019 FTC brought it’s first case against an Amazon third party seller who was paying for fake reviews. Almost in every Amazon related conversation I have with brand owners product reviews come up. There is a lot of information floating out there about role that product reviews play in Amazon algorithm, some true, some not. Considering that […]
February brought winter storms, underwhelming Superbowl, and 30 ‘Happy Valentine’ cards waiting on my desk to be assembled for my son’s kindergarten class. Excitement all around. And just like Q1 brings tax related tortures, Amazon brings annual change in FBA fees this time of the year. 2019 fees changes will go into effect on February […]
KonMari wave swept the nation. Donations are up, houses are getting tidier, and sparks of joy are lightning up the cloudy gloomy winter skies from the East to the West. The main premise of the KonMari approach to organizing is asking yourself a question: ‘Does it spark joy?’ If the answer is yes – then find […]
Asking right questions is a skill. I didn’t realize that I was good at asking right questions until I started building my Amazon consulting business (I credit my Goldman Sachs career for developing this skill). By asking right diagnostic questions I can get to a REAL problem, which means we can come up with a RIGHT […]
THE TOP 5 MISTAKES BRANDS MAKE ON AMAZON
Are you losing sales on Amazon because of these mistakes?